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Zjawisko kontaminacji jako jeden z aspektów badawczych języka reklamy (na przykładzie języka rosyjskiego)

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dc.contributor.author Dembska, Katarzyna
dc.date.accessioned 2015-03-18T13:20:53Z
dc.date.available 2015-03-18T13:20:53Z
dc.date.issued 2011
dc.identifier.citation Folia Linguistica Rossica, z. 7, 2011, s. 20-28.
dc.identifier.issn 1731-8025
dc.identifier.uri http://repozytorium.umk.pl/handle/item/2622
dc.description.abstract The author considers phenomenon of blending in modern Russian, especially in commercial language. In this paper the term blending is explained and the author describes reasons for using blends in commercial language on the basis of Russian linguistic material. The starting point is definition of the blend as a word formed from parts of two or more other words. The author presents kinds of blends in commercial slogans, e.g.: the beginning of one word is added to the end of the other (Бисплатно: Билайн + бесплатно) or the end of one word is overlapped at the beginning of the other (музыкайф: музыка + кайф). The illustrative material was taken from Russian press and Internet.
dc.language.iso pol
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/
dc.subject kontaminacja
dc.subject język reklamy
dc.subject język rosyjski
dc.subject techniki perswazyjne
dc.subject komizm językowy
dc.title Zjawisko kontaminacji jako jeden z aspektów badawczych języka reklamy (na przykładzie języka rosyjskiego)
dc.type info:eu-repo/semantics/article


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