Browsing Artykuły (WNEZ) by Subject "kara"

Repository of Nicolaus Copernicus University

Browsing Artykuły (WNEZ) by Subject "kara"

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  • Petrykowska, Joanna (2014-02-21)
    This paper discusses the specific features of social advertising, and it shows the most used ways to influence its recipients. These include primarily emotive (mostly negative), the use of rewards and punishments, appropriate ...

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