CROWDSOURCING AS A CUSTOMER RELATIONSHIP BUILDING TOOL

dc.contributor.author	Chwiałkowska, Agnieszka
dc.date.accessioned	2013-10-26T09:20:57Z
dc.date.available	2013-10-26T09:20:57Z
dc.date.issued	2013-05-24
dc.identifier.citation	Journal of Positive Management, No. 1, Vol. 3, pp. 18-32
dc.identifier.issn	2083-103X
dc.identifier.other	doi:10.12775/JPM.2012.002
dc.identifier.uri	http://repozytorium.umk.pl/handle/item/736
dc.description.abstract	This article aims at introducing the idea of crowdsourcing and describing how businesses can use it in marketing and for building and maintaining strong positive relationships with their potential and current customers. It presents several case studies of its successful implementation by companies both in Poland and worldwide. Furthermore, the article describes possible benefits and pitfalls that businesses, which decide to introduce crowdsourcing, can face as well as motivations of people who decide to spend their free time and effort to engage in this kind of activities.
dc.language.iso	eng
dc.rights	Attribution-NoDerivs 3.0 Poland
dc.rights	info:eu-repo/semantics/openAccess
dc.rights.uri	http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject	Crowdsourcing
dc.subject	peer production
dc.subject	wisdom of crowds
dc.subject	user-centered innovation and crowd-accelerated innovation
dc.subject	collective intelligence
dc.subject	building relationships
dc.title	CROWDSOURCING AS A CUSTOMER RELATIONSHIP BUILDING TOOL
dc.type	info:eu-repo/semantics/article