Abstract:
North Macedonia, the country located in the middle of the Balkan Peninsula, is known for its wine-growing
culture, and is divided into three wine regions with around 80 operating wineries. It is also surrounded by countries where
vines have been grown and wine produced since the ancient times. The paper presents the history of North Macedonia as
a wine-growing country, and provides an overview of its enotourism offer. An inventory of winery offers based on their
official websites and Facebook profiles was performed, including the analysis of the surveys conducted among enotourists.
Said surveys targeted participants of the Tikveški Grozdober festival in particular. It should also be mentioned that
several of them were completed by Macedonian residents. The survey results outline a socio-demographic profile of the
enotourists coming to this country and their enotouristic experience. The article sheds light on the history of winemaking
and presents wine regions in North Macedonia.
