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Analysis of activities in social media polish men's volleyball clubs of PlusLiga

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dc.contributor.author Płonka, Roksana
dc.date.accessioned 2019-02-06T14:59:10Z
dc.date.available 2019-02-06T14:59:10Z
dc.date.issued 2018-10-29
dc.identifier.citation Quality in Sport, No. 2, Vol. 4, pp. 18-35
dc.identifier.issn 2450-3118
dc.identifier.other doi:10.12775/QS.2018.008
dc.identifier.uri http://repozytorium.umk.pl/handle/item/5664
dc.description.abstract The article has been written in order to present activities in social media of PlusLiga teams in Polish men's volleyball sport clubs. The aim of this report is to show the diversified social media management (Facebook and Instagram in particular) influence on the recipients statistics. The main research method for the given article is data obtained from club profiles on Instagram and Facebook. The Instagram data has underwent a detailed analysis as this social medium is one of the main tools of sports marketing, building and promoting a good image of sports teams. Thanks to the information provided, it is possible to determine at what stage is the social media sports marketing of the PlusLiga clubs. Eight teams with different positions in the league table from season 2017/18 were selected for the study. The presented results and charts are an original work and can be used to analyze the development of social media activities of men's volleyball teams.
dc.language.iso pol
dc.rights Attribution-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject social media
dc.subject sports marketing
dc.subject analyse
dc.subject men’s volleyball
dc.subject PlusLiga
dc.subject media społecznościowe
dc.subject marketing sportowy
dc.subject analiza
dc.subject siatkówka mężczyzn
dc.title Analysis of activities in social media polish men's volleyball clubs of PlusLiga
dc.type info:eu-repo/semantics/article


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