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Naming rights w sporcie

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dc.contributor.author Tomanek, Mateusz Tomasz
dc.date.accessioned 2015-06-09T10:01:18Z
dc.date.available 2015-06-09T10:01:18Z
dc.date.issued 2012
dc.identifier.citation Kultura fizyczna i turystyka w badaniach naukowych doktorantów, red. Jacek Lewandowski, Bogusław Marecki, s. 159 - 167
dc.identifier.isbn 978-83-61414-72-8
dc.identifier.issn 0239-7161
dc.identifier.uri http://repozytorium.umk.pl/handle/item/2749
dc.description.abstract The main objective of work was to present effectiveness naming rights in sport. The main source in this work include own research conducted on the employees and the students of the faculty of the physical education and the faculty of the tourism at Kazimierz Wielki University and the University of Economy in Bydgoszcz. The sponsoring system that includes buying off naming rights is not often practiced in Poland. This study can be useful for all entities that acquire funds for building sport facilities, as well as for the marketing agencies that deal with sport.
dc.language.iso pol
dc.publisher Akademia Wychowania Fizycznego im. Eugeniusza Piaseckiego w Poznaniu
dc.relation.ispartofseries Monografie - Akademia Wychowania Fizycznego im. Eugeniusza Piaseckiego w Poznaniu;Nr 418
dc.rights Attribution-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject naming rights
dc.subject sport
dc.subject prawa do nazwy
dc.title Naming rights w sporcie
dc.type info:eu-repo/semantics/article
dc.type info:eu-repo/semantics/bookPart


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