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Motives for consideration of CSR concept assumptions for building a business strategy

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dc.contributor.author Ceglińska, Marta
dc.contributor.author Cegliński, Paweł
dc.date.accessioned 2015-04-10T08:14:48Z
dc.date.available 2015-04-10T08:14:48Z
dc.date.issued 2015-02-13
dc.identifier.citation Journal of Corporate Responsibility and Leadership, No. 1, Vol. 1, pp. 9-20
dc.identifier.issn 2392-2699
dc.identifier.other doi:10.12775/JCRL.2014.001
dc.identifier.uri http://repozytorium.umk.pl/handle/item/2692
dc.description.abstract This paper constitutes an attempt of synthetic description of changes in the approach to the process of building a business strategy, which have been established recently and still increase. They are connected, to a great extent, with the dynamically developing concept of corporate social responsibility. Numerous academic papers have been written on the subject. However, the problem of conduct of businesses in compliance with principles of the concept of corporate social responsibility is disputable, both in the sphere of doctrine and economic practice.
dc.language.iso eng
dc.rights Attribution-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject business strategy
dc.subject business stakeholders
dc.subject competitive advantage
dc.subject environmental protection
dc.subject brand
dc.subject consumer behaviour
dc.title Motives for consideration of CSR concept assumptions for building a business strategy
dc.type info:eu-repo/semantics/article


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