Transnational corporations as entities of informal influence. Some reflections based on the example of their engagement in activities directed at LGBT groups in Poland*

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dc.contributor.author Bielska, Beata
dc.contributor.author Tamborska, Katarzyna
dc.date.accessioned 2019-04-03T07:46:01Z
dc.date.available 2019-04-03T07:46:01Z
dc.date.issued 2018
dc.identifier.citation Annales. Ethics in Economic Life / Annales. Etyka w Życiu Gospodarczym Vol. 21, No. 7, 2018, Special Issue, 59–73.
dc.identifier.issn 1899-2226
dc.identifier.other http://dx.doi.org/10.18778/1899-2226.21.7.04
dc.identifier.uri http://repozytorium.umk.pl/handle/item/5831
dc.description.abstract The paper explores the assertion about multi-faceted tools of impact used by large corporations that aim to limit the subjectivity of consumers. It is based on the concept of “deep capture” (Hanson & Yosifon, 2003). Deep capture suggests that the consumers have only the idea of their own subjectivity, and that human behaviour is largely dependent on external situational factors rather than the individuals’ dispositions. In this context, the present authors analyse the role of large corporations in shaping the image of LGBT people in Poland. Noteworthy is the consideration to build and strengthen the belief that LGBT people are a group which suffers discrimination, to which anyone should make gestures of support throughout consumer decisions. An overview of the actions of business entities for LGBT groups in Poland allows us state that these actions cannot be called large-scale. The actions of Polish companies can be recognised as not very intense or committed. Western transnational corporations have vast experience in actions for LGBT people, but this is not necessarily the case in Poland.
dc.description.sponsorship The article is an updated version of the paper published in Polish in the Annales. Ethics in Economic Life, 18(1), 21–31. The article is an element of the projects which were financed by the Nicolaus Copernicus University in Toruń within faculty research grants: No. 2035-H (A potential for change. An analysis of the sexual minority movement in Poland through a social movement theory perspective) and 2038-H (Capture category as an interpretative tool for the actions of large economic entities in conditions of globalization). We would like to sincerely thank Dr. Maciej Gurtowski for his comments on the article.
dc.language.iso eng
dc.publisher Salezjańska Wyższa Szkoła Ekonomii i Zarządzania : Agencja Wydawnicza "LaserText"
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/
dc.subject LGBT
dc.subject transnational corporations
dc.subject deep capture
dc.title Transnational corporations as entities of informal influence. Some reflections based on the example of their engagement in activities directed at LGBT groups in Poland*
dc.type info:eu-repo/semantics/article

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