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MAKING SOCIAL CHANGES PROFITABLE

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dc.contributor.author Turkiewicz, Joanna
dc.date.accessioned 2013-10-26T09:20:58Z
dc.date.available 2013-10-26T09:20:58Z
dc.date.issued 2013-05-24
dc.identifier.citation Journal of Positive Management, No. 1, Vol. 3, pp. 94-104
dc.identifier.issn 2083-103X
dc.identifier.other doi:10.12775/JPM.2012.007
dc.identifier.uri http://repozytorium.umk.pl/handle/item/739
dc.description.abstract Executing social change is associated with non-profit activities conducted by nongovernmental organizations, public institutions or some companies, but only those CSR oriented. The aim of this article is to show different perspective, as well as presenting the potential of social campaigns, not only as a tool to form an image, but also as a tool to influence corporate profitability, with a particular emphasis on social campaigns conducted through social media.
dc.language.iso eng
dc.rights Attribution-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject social campaigns
dc.subject changing attitudes
dc.subject social changes
dc.title MAKING SOCIAL CHANGES PROFITABLE
dc.type info:eu-repo/semantics/article


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