MAKING SOCIAL CHANGES PROFITABLE

dc.contributor.author	Turkiewicz, Joanna
dc.date.accessioned	2013-10-26T09:20:58Z
dc.date.available	2013-10-26T09:20:58Z
dc.date.issued	2013-05-24
dc.identifier.citation	Journal of Positive Management, No. 1, Vol. 3, pp. 94-104
dc.identifier.issn	2083-103X
dc.identifier.other	doi:10.12775/JPM.2012.007
dc.identifier.uri	http://repozytorium.umk.pl/handle/item/739
dc.description.abstract	Executing social change is associated with non-profit activities conducted by nongovernmental organizations, public institutions or some companies, but only those CSR oriented. The aim of this article is to show different perspective, as well as presenting the potential of social campaigns, not only as a tool to form an image, but also as a tool to influence corporate profitability, with a particular emphasis on social campaigns conducted through social media.
dc.language.iso	eng
dc.rights	Attribution-NoDerivs 3.0 Poland
dc.rights	info:eu-repo/semantics/openAccess
dc.rights.uri	http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject	social campaigns
dc.subject	changing attitudes
dc.subject	social changes
dc.title	MAKING SOCIAL CHANGES PROFITABLE
dc.type	info:eu-repo/semantics/article