MAKING SOCIAL CHANGES PROFITABLE

dc.contributor.author	Turkiewicz, Joanna	pl
dc.date.accessioned	2013-10-26T09:20:58Z
dc.date.available	2013-10-26T09:20:58Z
dc.date.issued	2013-05-24	pl
dc.description.abstract	Executing social change is associated with non-profit activities conducted by nongovernmental organizations, public institutions or some companies, but only those CSR oriented. The aim of this article is to show different perspective, as well as presenting the potential of social campaigns, not only as a tool to form an image, but also as a tool to influence corporate profitability, with a particular emphasis on social campaigns conducted through social media.	en
dc.identifier.citation	Journal of Positive Management, No. 1, Vol. 3, pp. 94-104	pl
dc.identifier.issn	2083-103X	pl
dc.identifier.other	doi:10.12775/JPM.2012.007	pl
dc.identifier.uri	http://repozytorium.umk.pl/handle/item/739
dc.language.iso	eng	pl
dc.rights	Attribution-NoDerivs 3.0 Poland	pl
dc.rights	info:eu-repo/semantics/openAccess	pl
dc.rights.uri	http://creativecommons.org/licenses/by-nd/3.0/pl/	pl
dc.subject	social campaigns	en
dc.subject	changing attitudes	en
dc.subject	social changes	en
dc.title	MAKING SOCIAL CHANGES PROFITABLE	pl
dc.type	info:eu-repo/semantics/article	pl

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