MAKING SOCIAL CHANGES PROFITABLE

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Abstract

Executing social change is associated with non-profit activities conducted by nongovernmental organizations, public institutions or some companies, but only those CSR oriented. The aim of this article is to show different perspective, as well as presenting the potential of social campaigns, not only as a tool to form an image, but also as a tool to influence corporate profitability, with a particular emphasis on social campaigns conducted through social media.

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social campaigns, changing attitudes, social changes

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Journal of Positive Management, No. 1, Vol. 3, pp. 94-104

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Except where otherwised noted, this item's license is described as Attribution-NoDerivs 3.0 Poland