Sylwetka uczestnika górskich imprez biegowych

Abstract

Since 2013, jogging has become the most popular physical activity among Poles, which resulted in the increasing number of people taking part in running events and strong competition among the organizers of such events. The main objective of the study was to determine which of socio-demographic, psychological and economic characteristics are typical of sports tourism participants in the mountain area. The research method was an online survey; more than two hundred runners completed the questionnaire and sent it back. The data thus obtained were used to create the profile of the participant of running events in the mountain area (i.e. active sports tourist) and to conduct market segmentation. The results showed that the active sports tourist is a married male between 31 and 35 years of age, has a university degree and lives in a city with population over 200 thousand. Most of sports tourists are economically active and their gross income is within the range of 2701 to 3800 PLN . Key words: running events, recreation and tourism activity, sports tourism, motivation, Alpine Style, Anglo-Saxon Style