The activities of the teams of the League of American Football in Social Media

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dc.contributor.author Pawłowska, Karolina
dc.date.accessioned 2019-02-06T14:59:10Z
dc.date.available 2019-02-06T14:59:10Z
dc.date.issued 2018-10-29
dc.identifier.citation Quality in Sport, No. 2, Vol. 4, pp. 36-61
dc.identifier.issn 2450-3118
dc.identifier.other doi:10.12775/QS.2018.009
dc.identifier.uri http://repozytorium.umk.pl/handle/item/5665
dc.description.abstract The goal of the article is to present the opportunities and effects with which Social Media provides its users while creating and managing one's image, and promoting an organization. The starting point of the article is the common usage of Social Media as the main tool in creating recognizability, gaining sponsors and partners. Some of the main and mostly used tools in Social Media are Facebook and Instagram. With these tools organizations and companies build relations thanks to which they can create and maintain the image of both the subject and the values it represents. The users of such tools have the ability to manage and improve the quality of their organization in a significantly larger area in comparison with the methods that do not include the use of Internet. In the article there has been presented some input of sport clubs on Social Media, based on the First American Football League in Poland. The article contains the presentation of various sport activities done with the use of previously mentioned tools. The article is completed with commentary and a summary which reveal the goal and efficiency of the usage of Social Media which have become a common, global method of improving the quality of organizations.
dc.language.iso pol
dc.rights Attribution-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject quality management
dc.subject sport
dc.subject management
dc.subject Social Media
dc.subject Public Relations
dc.subject organization image
dc.subject American Football
dc.subject Internet
dc.subject zarządzanie jakością
dc.subject zarzadzanie
dc.subject wizerunek organizacji
dc.subject Futbol Amerykański
dc.title The activities of the teams of the League of American Football in Social Media
dc.type info:eu-repo/semantics/article

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