The activities of the teams of the League of American Football in Social Media

dc.contributor.authorPawłowska, Karolinapl
dc.date.accessioned2019-02-06T14:59:10Z
dc.date.available2019-02-06T14:59:10Z
dc.date.issued2018-10-29pl
dc.description.abstractThe goal of the article is to present the opportunities and effects with which Social Media provides its users while creating and managing one's image, and promoting an organization. The starting point of the article is the common usage of Social Media as the main tool in creating recognizability, gaining sponsors and partners. Some of the main and mostly used tools in Social Media are Facebook and Instagram. With these tools organizations and companies build relations thanks to which they can create and maintain the image of both the subject and the values it represents. The users of such tools have the ability to manage and improve the quality of their organization in a significantly larger area in comparison with the methods that do not include the use of Internet. In the article there has been presented some input of sport clubs on Social Media, based on the First American Football League in Poland. The article contains the presentation of various sport activities done with the use of previously mentioned tools. The article is completed with commentary and a summary which reveal the goal and efficiency of the usage of Social Media which have become a common, global method of improving the quality of organizations.pl
dc.identifier.citationQuality in Sport, No. 2, Vol. 4, pp. 36-61pl
dc.identifier.issn2450-3118pl
dc.identifier.otherdoi:10.12775/QS.2018.009pl
dc.identifier.urihttp://repozytorium.umk.pl/handle/item/5665
dc.language.isopolpl
dc.rightsAttribution-NoDerivs 3.0 Polandpl
dc.rightsinfo:eu-repo/semantics/openAccesspl
dc.rights.urihttp://creativecommons.org/licenses/by-nd/3.0/pl/pl
dc.subjectquality managementpl
dc.subjectsportpl
dc.subjectmanagementpl
dc.subjectSocial Mediapl
dc.subjectPublic Relationspl
dc.subjectorganization imagepl
dc.subjectAmerican Footballpl
dc.subjectInternetpl
dc.subjectzarządzanie jakościąpl
dc.subjectzarzadzaniepl
dc.subjectwizerunek organizacjipl
dc.subjectFutbol Amerykańskipl
dc.titleThe activities of the teams of the League of American Football in Social Mediapl
dc.typeinfo:eu-repo/semantics/articlepl

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