Perswazja czy manipulacja? Sposoby nakłaniania odbiorcy w komunikacji SMS-owej : (studium przypadku)

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dc.contributor.author Gębka-Wolak, Małgorzata
dc.date.accessioned 2018-12-13T11:40:51Z
dc.date.available 2018-12-13T11:40:51Z
dc.date.issued 2018
dc.identifier.citation Synchrónne a diachrónne kontexty jazykovej komunikácie : zborník materiálov z 9. medzinárodnej vedeckej konferencie o komunikácii, Banská Bystrica, 17.-18.9.2015 / ed.: Pavol Odaloš
dc.identifier.isbn 978-80-557-1417-2
dc.identifier.uri http://repozytorium.umk.pl/handle/item/5498
dc.description.abstract The paper concentrates on SMS texts used in publicity campaigns. The purpose of our research is to determine whether SMS messages have a persuasive or a manipulative function. We analyze both linguistic means used to persuade the receivers into performing certain actions, and the means which might influence their state of mind. The analysis allows us to conclude that what we are facing is not manipulation, but rather a very intensified persuasive action.
dc.language.iso pol
dc.publisher Banská Bystrica : Belianum
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/
dc.subject współczesny język polski
dc.subject komunikacja SMS-owa
dc.subject perswazja
dc.subject manipulacja
dc.subject komunikacja marketingowa
dc.subject contemporary Polish
dc.subject SMS communications
dc.subject advertisement
dc.subject persuasion
dc.subject manipulation
dc.title Perswazja czy manipulacja? Sposoby nakłaniania odbiorcy w komunikacji SMS-owej : (studium przypadku)
dc.title.alternative Persuasion or manipulation? Persuasion methods in SMS communication : (a case study)
dc.type info:eu-repo/semantics/bookPart
dc.type info:eu-repo/semantics/preprint

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