| dc.contributor.author |
Gębka-Wolak, Małgorzata |
| dc.date.accessioned |
2018-12-13T11:40:51Z |
| dc.date.available |
2018-12-13T11:40:51Z |
| dc.date.issued |
2018 |
| dc.identifier.citation |
Synchrónne a diachrónne kontexty jazykovej komunikácie : zborník materiálov z 9. medzinárodnej vedeckej konferencie o komunikácii, Banská Bystrica, 17.-18.9.2015 / ed.: Pavol Odaloš |
| dc.identifier.isbn |
978-80-557-1417-2 |
| dc.identifier.uri |
http://repozytorium.umk.pl/handle/item/5498 |
| dc.description.abstract |
The paper concentrates on SMS texts used in publicity campaigns. The purpose of our research is to determine whether SMS messages have a persuasive or a manipulative function. We analyze both linguistic means used to persuade the receivers into performing certain actions, and the means which might influence their state of mind. The analysis allows us to conclude that what we are facing is not manipulation, but rather a very intensified persuasive action. |
| dc.language.iso |
pol |
| dc.publisher |
Banská Bystrica : Belianum |
| dc.rights |
Attribution-NonCommercial-NoDerivs 3.0 Poland |
| dc.rights |
info:eu-repo/semantics/openAccess |
| dc.rights.uri |
http://creativecommons.org/licenses/by-nc-nd/3.0/pl/ |
| dc.subject |
współczesny język polski |
| dc.subject |
komunikacja SMS-owa |
| dc.subject |
perswazja |
| dc.subject |
manipulacja |
| dc.subject |
komunikacja marketingowa |
| dc.subject |
contemporary Polish |
| dc.subject |
SMS communications |
| dc.subject |
advertisement |
| dc.subject |
persuasion |
| dc.subject |
manipulation |
| dc.title |
Perswazja czy manipulacja? Sposoby nakłaniania odbiorcy w komunikacji SMS-owej : (studium przypadku) |
| dc.title.alternative |
Persuasion or manipulation? Persuasion methods in SMS communication : (a case study) |
| dc.type |
info:eu-repo/semantics/bookPart |
| dc.type |
info:eu-repo/semantics/preprint |
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 Poland