Use of strategic marketing management tools in contemporary enterprises

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dc.contributor.author Cegliński, Paweł
dc.date.accessioned 2017-01-26T12:05:36Z
dc.date.available 2017-01-26T12:05:36Z
dc.date.issued 2016
dc.identifier.citation Marketing i Zarządzanie, 2016, nr 5 (46), s. 9-16
dc.identifier.issn 2450-775X
dc.identifier.uri http://repozytorium.umk.pl/handle/item/4023
dc.description.abstract This article aims at a brief presentation of problems with the use of strategic marketing management tools in enterprises, which are becoming a basic category of strategic management. The author has resigned from analysing specific management solutions and focused mainly on theoretical issues with a wide scope of reference. First, the author presents a terminology network, which is slightly disregarded in the Polish literature. Next, the author makes an attempt to outline basic problems, including the problems connected with the preferences of managerial choices and the advantages of their proper use. The author’s comments are intended to trigger further detailed empirical research.
dc.language.iso pol
dc.publisher Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
dc.rights info:eu-repo/semantics/openAccess
dc.subject strategic management
dc.subject strategic marketing
dc.subject management tools
dc.title Use of strategic marketing management tools in contemporary enterprises
dc.title.alternative Wykorzystanie instrumentów strategicznego zarządzania marketingowego we współczesnych przedsiębiorstwach
dc.type info:eu-repo/semantics/article

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