Abstrakt:
This article aims at a brief presentation of problems with the use of strategic
marketing management tools in enterprises, which are becoming a basic category of strategic
management. The author has resigned from analysing specific management solutions
and focused mainly on theoretical issues with a wide scope of reference. First, the author
presents a terminology network, which is slightly disregarded in the Polish literature. Next,
the author makes an attempt to outline basic problems, including the problems connected
with the preferences of managerial choices and the advantages of their proper use. The author’s
comments are intended to trigger further detailed empirical research.
