Convergence and media brand loyalty in cross-media communication

dc.contributor.author	Brodzińska-Mirowska, Barbara
dc.contributor.author	Goniak, Łukasz
dc.contributor.author	Seklecka, Aleksandra
dc.contributor.author	Wojtkowski, Łukasz
dc.date.accessioned	2015-06-23T06:15:49Z
dc.date.available	2015-06-23T06:15:49Z
dc.date.issued	2015-06-23
dc.identifier.uri	http://repozytorium.umk.pl/handle/item/2752
dc.language.iso	eng
dc.rights	Attribution-NonCommercial-NoDerivs 3.0 Poland
dc.rights	info:eu-repo/semantics/openAccess
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/3.0/pl/
dc.subject	media brand loyalty
dc.subject	media management
dc.subject	convergence
dc.subject	cross-media communication
dc.subject	media brand extensions
dc.title	Convergence and media brand loyalty in cross-media communication
dc.type	info:eu-repo/semantics/preprint