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Convergence and media brand loyalty in cross-media communication

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dc.contributor.author Brodzińska-Mirowska, Barbara
dc.contributor.author Goniak, Łukasz
dc.contributor.author Seklecka, Aleksandra
dc.contributor.author Wojtkowski, Łukasz
dc.date.accessioned 2015-06-23T06:15:49Z
dc.date.available 2015-06-23T06:15:49Z
dc.date.issued 2015-06-23
dc.identifier.uri http://repozytorium.umk.pl/handle/item/2752
dc.language.iso eng
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/
dc.subject media brand loyalty
dc.subject media management
dc.subject convergence
dc.subject cross-media communication
dc.subject media brand extensions
dc.title Convergence and media brand loyalty in cross-media communication
dc.type info:eu-repo/semantics/preprint


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