Convergence and media brand loyalty in cross-media communication

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dc.contributor.authorBrodzińska-Mirowska, Barbara
dc.contributor.authorGoniak, Łukasz
dc.contributor.authorSeklecka, Aleksandra
dc.contributor.authorWojtkowski, Łukasz
dc.date.accessioned2015-06-23T06:15:49Z
dc.date.available2015-06-23T06:15:49Z
dc.date.issued2015-06-23
dc.identifier.urihttp://repozytorium.umk.pl/handle/item/2752
dc.language.isoengpl
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Poland*
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/pl/*
dc.subjectmedia brand loyaltypl
dc.subjectmedia managementpl
dc.subjectconvergencepl
dc.subjectcross-media communicationpl
dc.subjectmedia brand extensionspl
dc.titleConvergence and media brand loyalty in cross-media communicationpl
dc.typeinfo:eu-repo/semantics/preprintpl

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