EMPLOYER BRANDING AS AN EFFECTIVE TOOL IN ACQUIRING TALENTS

dc.contributor.author	Wilska, Ewelina
dc.date.accessioned	2014-11-07T11:31:36Z
dc.date.available	2014-11-07T11:31:36Z
dc.date.issued	2014-10-03
dc.identifier.citation	Journal of Positive Management, No. 3, Vol. 5, pp. 46-54
dc.identifier.issn	2083-103X
dc.identifier.other	doi:10.12775/JPM.2014.019
dc.identifier.uri	http://repozytorium.umk.pl/handle/item/2328
dc.description.abstract	The purpose of the following study is to demonstrate that employer branding is an effective tool in acquiring talents. The starting point to considerations is the analysis of terminology used in literature. Next, the strategy of employer branding is shown as the component of two complementary and long-term action plans. The first one is concerned with the improvement of talented workers’ management system, and the latter deals with popularization of the execution of organization’s best practices. What is emphasized in this study, is the importance of these two actions’ consistency, which conditions acquiring talents as a long-term perspective.
dc.language.iso	eng
dc.rights	Attribution-NoDerivs 3.0 Poland
dc.rights	info:eu-repo/semantics/openAccess
dc.rights.uri	http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject	employer branding
dc.subject	talent
dc.subject	attract talent
dc.title	EMPLOYER BRANDING AS AN EFFECTIVE TOOL IN ACQUIRING TALENTS
dc.type	info:eu-repo/semantics/article