EMPLOYER BRANDING AS AN EFFECTIVE TOOL IN ACQUIRING TALENTS

Abstract

The purpose of the following study is to demonstrate that employer branding is an effective tool in acquiring talents. The starting point to considerations is the analysis of terminology used in literature. Next, the strategy of employer branding is shown as the component of two complementary and long-term action plans. The first one is concerned with the improvement of talented workers’ management system, and the latter deals with popularization of the execution of organization’s best practices. What is emphasized in this study, is the importance of these two actions’ consistency, which conditions acquiring talents as a long-term perspective.