CROWDSOURCING AS A CUSTOMER RELATIONSHIP BUILDING TOOL

dc.contributor.author	Chwiałkowska, Agnieszka	pl
dc.date.accessioned	2013-10-26T09:20:57Z
dc.date.available	2013-10-26T09:20:57Z
dc.date.issued	2013-05-24	pl
dc.description.abstract	This article aims at introducing the idea of crowdsourcing and describing how businesses can use it in marketing and for building and maintaining strong positive relationships with their potential and current customers. It presents several case studies of its successful implementation by companies both in Poland and worldwide. Furthermore, the article describes possible benefits and pitfalls that businesses, which decide to introduce crowdsourcing, can face as well as motivations of people who decide to spend their free time and effort to engage in this kind of activities.	en
dc.identifier.citation	Journal of Positive Management, No. 1, Vol. 3, pp. 18-32	pl
dc.identifier.issn	2083-103X	pl
dc.identifier.other	doi:10.12775/JPM.2012.002	pl
dc.identifier.uri	http://repozytorium.umk.pl/handle/item/736
dc.language.iso	eng	pl
dc.rights	Attribution-NoDerivs 3.0 Poland	pl
dc.rights	info:eu-repo/semantics/openAccess	pl
dc.rights.uri	http://creativecommons.org/licenses/by-nd/3.0/pl/	pl
dc.subject	Crowdsourcing	en
dc.subject	peer production	en
dc.subject	wisdom of crowds	en
dc.subject	user-centered innovation and crowd-accelerated innovation	en
dc.subject	collective intelligence	en
dc.subject	building relationships	en
dc.title	CROWDSOURCING AS A CUSTOMER RELATIONSHIP BUILDING TOOL	pl
dc.type	info:eu-repo/semantics/article	pl

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