Naming rights w sporcie

Abstract

The main objective of work was to present effectiveness naming rights in sport. The main source in this work include own research conducted on the employees and the students of the faculty of the physical education and the faculty of the tourism at Kazimierz Wielki University and the University of Economy in Bydgoszcz. The sponsoring system that includes buying off naming rights is not often practiced in Poland. This study can be useful for all entities that acquire funds for building sport facilities, as well as for the marketing agencies that deal with sport.