Home

PERSONNEL MARKETING AS A STIMULANT FOR CREATING A NEW COMPANY IDENTITY

Repository of Nicolaus Copernicus University

Show simple item record

dc.contributor.author Żarnik-Żuławska, Joanna
dc.date.accessioned 2013-10-26T09:20:58Z
dc.date.available 2013-10-26T09:20:58Z
dc.date.issued 2013-05-24
dc.identifier.citation Journal of Positive Management, No. 1, Vol. 3, pp. 105-120
dc.identifier.issn 2083-103X
dc.identifier.other doi:10.12775/JPM.2012.008
dc.identifier.uri http://repozytorium.umk.pl/handle/item/740
dc.description.abstract The number of companies in the service sector has been growing constantly in the last several years. The appropriate use of staff and professional customer service by employees is possible if the company meets the expectations of employees. Companies pay more attention to the development of such an internal environment that fosters employee satisfaction. This forms a new dimension of the identity of the company, in which ethical norms and values play a crucial role. This paper describes the selected concepts of identity of the organization as the foundation of the creation of the corporate image. The article defines the concepts: personnel marketing, company identity, image of the organization, and explains the relationships between these concepts. The author has tried to find relationship between the Corporate Behaviour and the level of staff satisfaction (new employees) and staff turnover.
dc.language.iso eng
dc.rights Attribution-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject personnel marketing
dc.subject company identity
dc.subject image of the organization
dc.subject corporate behaviour
dc.subject organizational culture
dc.subject staff turnover
dc.title PERSONNEL MARKETING AS A STIMULANT FOR CREATING A NEW COMPANY IDENTITY
dc.type info:eu-repo/semantics/article


Files in this item

This item appears in the following Collection(s)

Show simple item record

Attribution-NoDerivs 3.0 Poland Except where otherwise noted, this item's license is described as Attribution-NoDerivs 3.0 Poland

Search repository



Advanced Search

Browse

My Account

Statistics

Informations