Mediatization of Politics During U.S. Presidential Election 2008

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dc.contributor.author Wojtkowski, Łukasz
dc.date.accessioned 2013-08-08T07:14:27Z
dc.date.available 2013-08-08T07:14:27Z
dc.date.issued 2012
dc.identifier.citation Kultura i Edukacja, 2012, No. 6 (92), pp. 109-124.
dc.identifier.issn 1230-266X
dc.identifier.uri http://repozytorium.umk.pl/handle/item/604
dc.description.abstract The thesis of this paper applies to the mediatization of politics process during American presidential campaign of 2008. It is entrenched in the theory of political communication. Because of the primary assumptions in the analysis below, political communication is considered mainly from perspective of the models of relations between the mass media and politics, which are treated as systems. It is justified because those relations influence the abovementioned systems and play the biggest role in affecting mass society and culture. In this thesis, the public is considered as having less influence on entire process of political communication. In order to clarify the subject of the research, the division into structural and functional mediatization was created. Structural mediatization, which is the main subject of the analysis, occurs when structures of the media and political systems come into dependence and subordination relation. Parts of the media system dominate over the analogical elements in the political system, internalizing media logic. Individual elements of the political world comply to the media logic and the media orders. Subjects of the political system implement political marketing methods to use the dominant role of the media in the process. Functional mediatization can be defined as a transfer of systemic relations at the smallest possible level – specific case in micro scale,when the medium controls a political actor. Here, the mediatization takes its most radical form. The medium on every stage of constructing
dc.language.iso eng
dc.publisher Wydawnictwo Adam Marszałek
dc.rights Attribution-NonCommercial-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/pl/
dc.subject mediatization of politics
dc.subject modernization
dc.subject structures
dc.subject functions
dc.subject election
dc.subject media
dc.title Mediatization of Politics During U.S. Presidential Election 2008
dc.type info:eu-repo/semantics/article

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