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Analysis of development potential of health resort enterprises on the example of przedsiębiorstwo Uzdrowisko Ciechocinek S.A. in Aleksandrów County

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dc.contributor.author Zajączkowski, Marcin
dc.contributor.author Cegliński, Paweł
dc.date.accessioned 2019-03-13T08:59:25Z
dc.date.available 2019-03-13T08:59:25Z
dc.date.issued 2018
dc.identifier.citation Journal of Education, Health and Sport, 2018, 8(11), pp. 699-710.
dc.identifier.issn 2391-8306
dc.identifier.other http://dx.doi.org/10.5281/zenodo.2591815
dc.identifier.uri http://ojs.ukw.edu.pl/index.php/johs/article/view/6691
dc.identifier.uri http://repozytorium.umk.pl/handle/item/5811
dc.description.abstract The purpose of this article is to present the key environmental conditions influencing the management of a health resort enterprise on the example of Przedsiębiorstwo Uzdrowisko Ciechocinek S.A. operating in the Aleksandrów County in the Kujawsko-Pomorskie Voivodeship. The article outlines the profile of the company and presents the most important environmental factors in the assessment of the authors, based in particular on statistical data. The considerations were based, among others, on the studies of the Central Statistical Office and the Voivodeship Statistical Office in Bydgoszcz. Global trends, which are currently noticeable on the market of tourist services, including health resorts, indicate a strong interest in the sector commonly referred to as "health tourism". This is determined mainly by the fact that the population is aging, the emphasis on prevention, a healthy lifestyle, spa and wellness fashion and increased awareness of health care, also among young people. These issues should form the basis for the creation of a comprehensive offer of spa, medical and tourist services. It is not possible to develop such an offer without raising the standard of facilities, without an increase in the quality and the diversity of services offered and close cooperation of health resort entities with local governments
dc.language.iso eng
dc.rights Attribution-ShareAlike 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-sa/3.0/pl/
dc.subject Health resort tourism
dc.subject Polish spas
dc.subject conditions for the management
dc.title Analysis of development potential of health resort enterprises on the example of przedsiębiorstwo Uzdrowisko Ciechocinek S.A. in Aleksandrów County
dc.type info:eu-repo/semantics/article


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