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Healthy lifestyle as a factor influencing the change of consumers’ trends in the Polish brewery market

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dc.contributor.author Rywocki, Karol
dc.date.accessioned 2019-02-06T12:33:08Z
dc.date.available 2019-02-06T12:33:08Z
dc.date.issued 2019-02-06
dc.identifier.issn 2391-8306
dc.identifier.other http://dx.doi.org/10.5281/zenodo.2554557
dc.identifier.uri http://ojs.ukw.edu.pl/index.php/johs/article/view/6552
dc.identifier.uri http://repozytorium.umk.pl/handle/item/5598
dc.description Journal of Education, Health and Sport. 2019;9(1): 308-316.
dc.description.abstract The aim of this article is to demonstrate the change in shopping trends in brewery markets in Poland, in the recent years, which is a result of growing awareness in the field of leading a healthy lifestyle by the consumers. Furthermore, the article is to present the reaction of the producers to new marketing trends through introducing new products, as well as introducing the innovations in already existing products in order to meet the needs of the consumers. Secondary sources used and analyzed by the author in the research conduced include: scientific literature, professional literature, external and internal publications of Polish brewery producers. The author has been involved in brewery market for many years as a member of managing board of two brewery factories, hence the use of his expertise based on numerous interviews with other business representatives.
dc.language.iso eng
dc.relation.ispartofseries Journal of Education, Health and Sport;2019;9(1): 308-316
dc.rights Attribution-NonCommercial-ShareAlike 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nc-sa/3.0/pl/
dc.subject Market niche
dc.subject grocery categories
dc.subject brewery market
dc.subject consumption
dc.subject consumers’ behavior
dc.title Healthy lifestyle as a factor influencing the change of consumers’ trends in the Polish brewery market
dc.type info:eu-repo/semantics/article


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