The EU-Japan business relations and forms of representation of Japanese corporation interest in the EU

Abstract

This article relates to economic relations between the EU and Japan. We find there a brief history of relationships, the importance of both entities in mutual trade and the impact of the economic crisis on direct investments. In this aspect we will be able to reveal the essence of effective way of representing interests of Japanese corporations in the EU as a third country which has no representatives in the EU institutions involved in decision-making process. Thus, an important aspect will be to identify organizations and associations whose goal is to promote Japanese interests on the Brussels forum. This aspect will be analyze because of differences in the perception of lobbying at European/supranational level and Japanese national lobbying style.