Abstract:
The paper defines the meaning and scope of the term enotourism by presenting various related aspects. It also
describes the status of contemporary enotourism in Spain overviewing enotourist offers of the regions. Their further
growth is considered to lie in raising the quality of the enotourist regions’ offers and implementing the sustainable development
as well as in purposeful branding that will contribute to the establishment of a brand related to enotourism in
Spain. Using the method of diagnostic survey, the Poles’ (n = 150) awareness of the enotourism meaning was determined,
along with their knowledge of enoregions in Spain and preferences when it comes to wine consumption. It was also
assessed whether Spain is branded as the top enotourism destination.
