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BUILDING TRUST AMONG THE CLIENTS OF CLOUD COMPUTING INDUSTRY. CASE STUDY OF TRELLO, INC.

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dc.contributor.author Błaś, Róża
dc.date.accessioned 2017-09-06T07:26:42Z
dc.date.available 2017-09-06T07:26:42Z
dc.date.issued 2017-05-20
dc.identifier.citation Journal of Positive Management, No. 2, Vol. 7, pp. 3-14
dc.identifier.issn 2392-1412
dc.identifier.other doi:10.12775/13406
dc.identifier.uri http://repozytorium.umk.pl/handle/item/4474
dc.description.abstract Purpose: The main objective of this paper is to identify proper practices for building clients’ trust by Trello, Inc., aimed to convince potential clients of their cloud-based services. Approach: In this paper, the case study of Trello, Inc. is used to analyze the case data, aimed to examine the causal links between actions taken to gain clients’ trust and their observed effects. Implications: This paper provides insight into building trust in Business to Business (B2B). Using cloud technologies to offer services enables a company to create innovative value proposition, or in other cases, add new features and attributes to it that cater to the clients’ needs. It involves different approach of the company in building clients’ trust than if it offered services in traditional way. To handle this issue effective trust management implementation is required. Findings: This paper provides suggestions of trust management actions which can be taken and are not limited to data security guarantee. Value of the paper: This paper underlines proper practices – based on the success of Trello, Inc. – for building clients’ trust by business where aim is to convince potential clients of enterprise’s cloud-based service. 
dc.language.iso eng
dc.rights Attribution-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject client trust
dc.subject trust management
dc.subject cloud computing
dc.subject electronic service
dc.subject software as a service
dc.title BUILDING TRUST AMONG THE CLIENTS OF CLOUD COMPUTING INDUSTRY. CASE STUDY OF TRELLO, INC.
dc.type info:eu-repo/semantics/article


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