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Employer branding po sąsiedzku, czyli jak buduje się wizerunek w toruńskiej korporacji – Neuca SA z pomocą AIESEC

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dc.contributor.author Jezierska, Joanna
dc.date.accessioned 2014-02-21T13:53:10Z
dc.date.available 2014-02-21T13:53:10Z
dc.date.issued 2014-02-21
dc.identifier.citation Acta Universitatis Nicolai Copernici Zarządzanie, Vol. 40, pp. 289-301
dc.identifier.issn 0860-1232
dc.identifier.other doi:10.12775/AUNC_ZARZ.2013.024
dc.identifier.uri http://repozytorium.umk.pl/handle/item/1760
dc.description.abstract Companies wants to be seen as best ones when it comes to their products and services, at the same time with being perceived as well managed, the ones that apply quality standards and are socially responsible and the most desirable employers on the market. As an example, the author used the local company NEUCA, which is a leader of the pharmaceutical products wholesaling in Poland. the author considered employer branding idea as a tool used in companies in order to win the best possible employees and the retention of the held ones. Good reputation built within years, pays back with the higher sales and the popularity of the company in the employers rankings, which brings us to the goal – getting the best possible employees. NEUCA is going by this road for a few years now and thanks to the proper employer branding policy implemented and a support of AIESEC, can now be sure that is the one of the most desirable employers on the local market.
dc.description.abstract Artykuł poświęcony jest problematyce employer brandingu. Autorka skupia się w szczególności na jego lokalnym wymiarze, prezentując działania miejscowej korporacji – Grupy Kapitałowej NEUCA SA. Stawia także hipotezę, że współpraca lidera dystrybucji farmaceutycznej z toruńskim oddziałem AIESEC ma pozytywny wpływ na jej wizerunek zarówno wśród obecnych pracowników, jak i w środowisku akademickim.
dc.language.iso pol
dc.rights Attribution-NoDerivs 3.0 Poland
dc.rights info:eu-repo/semantics/openAccess
dc.rights.uri http://creativecommons.org/licenses/by-nd/3.0/pl/
dc.subject employer branding
dc.subject image
dc.subject employer
dc.subject employees
dc.subject employer branding
dc.subject wizerunek
dc.subject pracodawca
dc.subject korporacja
dc.title Employer branding po sąsiedzku, czyli jak buduje się wizerunek w toruńskiej korporacji – Neuca SA z pomocą AIESEC
dc.title.alternative Local employer branding. Ho wis it build the Neuca company with a suport of a student organization AIESEC
dc.type info:eu-repo/semantics/article


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