Transnational corporations as entities of informal influence. Some reflections based on the example of their engagement in activities directed at LGBT groups in Poland*
Loading...
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Salezjańska Wyższa Szkoła Ekonomii i Zarządzania : Agencja Wydawnicza "LaserText"
Abstract
The paper explores the assertion about multi-faceted tools of impact used by large
corporations that aim to limit the subjectivity of consumers. It is based on the
concept of “deep capture” (Hanson & Yosifon, 2003). Deep capture suggests that
the consumers have only the idea of their own subjectivity, and that human behaviour
is largely dependent on external situational factors rather than the individuals’
dispositions. In this context, the present authors analyse the role of large corporations
in shaping the image of LGBT people in Poland. Noteworthy is the consideration
to build and strengthen the belief that LGBT people are a group which suffers
discrimination, to which anyone should make gestures of support throughout
consumer decisions. An overview of the actions of business entities for LGBT
groups in Poland allows us state that these actions cannot be called large-scale.
The actions of Polish companies can be recognised as not very intense or committed.
Western transnational corporations have vast experience in actions for LGBT
people, but this is not necessarily the case in Poland.
Description
Keywords
LGBT, transnational corporations, deep capture
Citation
Annales. Ethics in Economic Life / Annales. Etyka w Życiu Gospodarczym Vol. 21, No. 7, 2018, Special Issue, 59–73.
Collections
Endorsement
Review
Supplemented By
Referenced By
Creative Commons license
Except where otherwised noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 Poland