A ksiegozbiory rosły, rosły

Abstract

We incline the more and more often to think in terms of promotion, creativity, marketing... Yes, we have got caught in the trap of new ideologies. We are going on and on with various actions aimed at getting new clients, keep developing library promotion departments, investing in outdoor publicity advertising and organizing “open doors” events. Commercial campaigns provide a notoriety to our new products or new service selling. Evidently, we enjoy to harvest palpable results of our “environmental impact”, we exult to see the users besieging our reading rooms and downloading files from our servers. Our collections’ use ratio keeps increasing. And the collections, the very beginning and the utmost finality, have been and still remain the basis of library’s “success”. Bearing in mind the experience of University Library in Toruń, the author explains how an appropriate program of library image buildings favors resources acquisition and how even “neo-traditional” modalities of informing about library ollection produce a satisfactory promotional effect.