Innovation, and therefore the ability to implement innovations in the current era becomes, or at least should be an attribute of each company. However, the same innovation should not be seen merely as a radical change of ...

Visual merchandising is intensively developing field, especially in recent years when observe a very strong market competition. In the Internet age, when consumers can make purchases with one click finger, traditional ...

In conditions of severe market competition and the overwhelming wealth of products that the customer becomes the most important. A key element in the creation of enterprise marketing strategy is knowledge of the behavior ...